Please read:
http://www.niemanlab.org/2011/07/webs-and-whirligigs-marshall-mcluhan-in-his-time-and-ours/
and
Chapter 2 from Understanding Comics: The Invisible Art, by Scott McCloud
https://drive.google.com/file/d/0B19N9rbwQdXZS2pmN21WSWxydVU/view?usp=sharing
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